Your hospital’s website is one of the most important channels for providing information to patients and prospective patients. It should be designed with the user in mind, so visitors can easily find relevant information quickly and without frustration. Here are five tips for developing a hospital website that provides a great user experience.
1. Include an Easy-to-Use Search Feature
Your website visitors should be able to find exactly what they’re looking for quickly and easily. Including a search feature on your website makes it easier for users to find specific pages or content within your website. Make sure you create an intuitive search function that allows users to refine their search results based on keywords or phrases, as this will help them find what they’re looking for more quickly.
2. Take Advantage of Mobile Optimization
The majority of web traffic today comes from mobile devices, so it’s critical to ensure your hospital’s website is optimized for mobile screens and browsers. Responsive design ensures that your website will look great no matter what device it is being viewed on, which will provide a better overall experience for your users. Additionally, using smaller images and other elements such as buttons and icons can help make your site load faster on mobile devices.
3. Design with Accessibility in Mind
Your hospital’s website should be accessible to all users regardless of their device or assistive technology needs. This means designing a site that provides easy navigation options, allows keyboard-only navigation, ensures colour contrast meets the WCAG 2.0 AA standard, provides access to alternative text descriptions, offers captions or transcripts of multimedia content, etc. Making sure all potential visitors have access to the same information is essential in creating an inclusive user experience on your website.
4. Include Clear Call-to-Action Buttons/Links
Having clear call-to-action buttons or links throughout your hospital’s website can make it easier for visitors to take action when they need something from you – whether it’s making an appointment or signing up for a newsletter subscription – without having to hunt around the page trying to figure out where they need to go next. Make sure these CTA’s stand out from other elements on the page by using bright colours and bold fonts to catch visitors’ eye quickly and easily.
5 . Utilize Social Media Integration Integrating social media into your hospital’s website can help drive more traffic and engagement by creating connections between your online presence across multiple platforms – including Facebook, Twitter, Instagram, YouTube, etc. You can also take advantage of popular social media features such as “share” buttons (which allow users to share content directly from your site) as well as live feeds that show posts from each platform in real-time on your homepage or other pages throughout the site. This kind of integration can not only boost visibility but also help build trust with potential patients who may not yet know about you.
Conclusion: A well-designed hospital website is essential in providing valuable information about services offered at the facility and helping build trust with new patients by providing them with easy access to pertinent information about their care options.
By following these 5 tips – incorporating an easy-to-use search feature; taking advantage of mobile optimization; designing with accessibility in mind; including clear call-to-action buttons/links; utilizing social media integration – you can create a more engaging user experience which will ultimately lead more people coming through your door.. Investing time into developing an effective digital presence now will pay dividends down the line!
